Something stole a bit of the thunder from the 2014 Corvette Stingray at the Detroit Auto Show, and that something was an 88 inch wide Ford truck descending from the ceiling.
The Ford Atlas Concept is just that, a concept, not meant for production. But really it’s many concepts. Ford asked consumers what they wanted in a truck for the modern age, and smashed it all in to this one gorgeous monster machine. As we discussed in another article, it’s got power, MPGs, technology, and a whole lotta style.
Luckily, one of the top Ford truck experts anywhere works right here in Indianapolis in Gavin McNicholas from Hubler Ford in Shelbyville, Indiana. This guy knows his stuff, and IndyAutoBlog was able to get him some face time with one of Ford’s top truck guys, Marc Lapine. Marc worked his way up through the ranks (and fast!) at Ford, and is now Ford’s F-150 Consumer Marketing Manager.
We got these two together on a live broadcast Google Hangout to talk about the Ford Atlas Concept and how it might impact the F-Series line of pickups, and here are the results:
Here’s Gavin’s list of questions, most of which he got a chance to ask.
So, what do you think? Will we see these changes in production models? Will this be enough to keep the F-Series ahead of growing competition?
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