Looking at the Ford Atlas Concept

Ford Atlas ConceptThere’s nothing more exciting than a new car in the making. When a manufacturer announces a new model is in the works, you may head online to find out more. Rumors start swirling. You keep clicking around, hoping for more information. This could be the perfect car for you! And ever since Ford announced the Atlas Concept, we’ve been thirsty for more information. Below is  a sampling to whet your appetite.

But first, check out this IndyAutoBlog.com EXCLUSIVE INTERVIEW with Marc Lapine, F-150 Consumer Marketing Manager

The Look

Ford does it right when it comes to designing a pick-up. The  Atlas Concept marks a new era for Ford pick-up trucks, showing off how Ford is going to approach the production of their trucks from now on. There’s no doubt that it features contemporary attributes both inside and out. What we love most about the pictures and videos floating around is that the truck design maintains the unmistakable Built Ford Tough® look with its width, large wheel arches, and grille. The cabin houses a sleek modern finish with some cool technology built right into the car’s system.


Ford Atlas ConceptThe Fuel

Most trucks drivers dismiss the amount of fuel pick-ups use, but they do still recognize the amount of money that goes into their tanks. Being weary of fuel usage is understandable, especially with today’s gas prices. However, the 2014 Ford Atlas Concept has been designed to minimize your stress over mileage. It will feature a next-generation EcoBoost® powertrain, which brings in enhanced auto start-stop engine shutoff technology. The EcoBoost® system will save on up to 20% of fuel. Along with that, the implemented design qualities aid in the reduction of fuel costs:

–       Active grille shutters

–       Active wheel shutter

–       Drop-down front air dam

–       Power running boards


The Features

This truck is getting everyone excited because of its awesome features. In case you haven’t seen the reveal, watch it here. The design is really grabbing truck enthusiasts’ attention because it seems to have just about everything a truck owner needs for both work and play. Take a look at some of the upcoming features on the new 2014 Ford Atlas Concept:

–       LED Lighting: The new design incorporates LED lighting all over the truck: headlights, tail lights, cargo box, side mirror lighting.

–       360° Camera: The dashboard holds a 360° point-of-view camera that projects view of the truck that allows drivers to be completely aware of what is alongside them at all times. This is a Ford truck first, and it allows drivers to work through tighter places with ease.

Ford Atlas Concept–       Dual-Purpose Tailgate Step and Cargo Cradle: Ford is taking their already awesome tailgate step further with this model. The cargo cradle extends from the cargo door upwards—aligning with the top of the cabin—to lift and hold longer cargo items, freeing space.

–       Cargo Ramps

All truck owners could use ramps, right? That’s why the Atlas Concept is equipped with hidden cargo ramps. Loading the bed of your truck just got easier.


Ford Atlas ConceptHow will the Ford Atlas Concept be received? So far, all the information out there makes the truck sound astonishing. We can’t wait to get this thing on our lot and out to our customers.


What else have you heard about the new design? Share in the comments section below!

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